Who Reads All You?
All You is created for the value-driven American woman. All You readers seek practical, reliable, affordable solutions for how to do more, buy more and accomplish more with less. They want “achievable inspiration,” not “unattainable fantasy,” reasonably priced products from stores where they actually shop, and real-life advice that fits their busy lifestyle. All You covers a range of topics from interpersonal relationships to home repair; recipes that can be made in 10 minutes to decorating ideas for under $100; health information delivered in language she can understand, to clothes for every body type, all presented in a lively, contemporary format.
What You Can Expect in Each Issue:
- Coupons: All You features coupons in each issue; many are high-value and exclusive to the magazine.
- Live Well for Less: An inviting two-page, front-of-the-book section offers practical, actionable ideas for saving money.
- Dress for Real Life: All You features clothing from stores where women really shop at price points they can afford, showcasing many different body types, and often features real women in our fashion stories.
- Your Health: Providing smart cures and simple ways to boost wellness.
- We Made it Work: Inspiring first-person stories of women who have overcome challenges in their lives. Recent features have included how four women fought their way out of debt and joblessness, three adoptees searching for their birth families and others bravely beating cancer.
- Solve Your Family’s Eating Challenges: In each issue an All You nutrition expert solves one family’s eating challenge, offering essential tips and advice on how they can live healthier lives.
- Reality Checkers: All You is focused on reflecting our reader and her real life in everything we do. A key element to this is its ongoing dialogue with a highly engaged group of over 20,000 readers, the All You “Reality Checkers.” Their tips and photos are featured in every issue, ensuring that all content is “Reality Checked.”
- Real Family Food: Five easy meals that can be prepared that respect both the reader’s time and budget with cost per serving, prep and cook times included.
- Feature Articles: Money-saving solutions, low-cost beauty ideas, simple fitness plans, practical home tips and more.
Magazine Layout:
Editorial content is presented through a value-oriented lens, in an accessible, easy-to-read format, ideal for a busy lifestyle. All You delivers bite-size nuggets of information and realistic ideas for every area of a woman’s life. The photography, graphics, boxes and tips are presented in organized, visually compelling design. .
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Contributors:
All You recruits experts in key fields--health, relationships, pet care, fitness, and money savings. Many of them are women, since All You is for women, and all of them are able to speak in a direct and practical way to give readers advice they can use.
Past Issues:
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Comparisons to Other Magazines:
The mission of All You is to provide readers with what they need but also to recognize, celebrate and encourage them. In every issue, on every page, All You makes women feel great about themselves and their choices.
Advertisers:
Advertisers looking to reach the value-minded consumer run in All You. The magazine carries a wide range of advertisers from food to home to apparel to beauty.
Awards:
All You has been named to ADWEEK's prestigious "10 Under 50" Hot List for magazines under $50 million for two consecutive years (2007 and 2008). In 2009, the category changed to "10 Under 60" (for magazines under $60 million), and All You made the list once again. All You also received an “Honorable Mention” in Capell’s Circulation Report Best Performers in 2008.
